A simple question with a simple answer. YES!
Is my answer weighted because I do search engine optimization. Nope, there is research to back it up. The latest “Generations” study from Pew Internet & American Life Project tells us that search is the number 2 online activity amongst ALL age groups. What does that mean? Well, essentially anyone that uses the Internet, uses search engines. If you don’t rank, you are losing out.
What is number 1? Email. Here is a breakdown of the research by age group.
Without SEO a marketing plan is just incomplete. Don’t miss out on your opportunity to be in front of your target audience when they actively seek.
Note: Keep an eye on the usage of Social Networking sites (“Use SNS” in the above inforgraphic). Social Media is the sexy topic on the internet marketing arena today. And well run social media efforts can have both short and long term benefits to your SEO goals.