At the Bing Search Summit, Microsoft alluded to the impact that social networking websites are having on search results. Although acknowledged in the very early stages of implementation, this assessment is key in the next step in the SEO ‘game’.
Bing is using social annotations, like the Facebook “Like”, to become a ranking factor. In time they see this creating a better personalized search results.
This information is solid proof that you shouldn’t overlook Facebook and the other social networking sites when planning your upcoming marketing efforts. As so many marketers, SEOs, and web developers suggest; ignoring social media will get you left in the cold.