How to Turn Off Personalized Search Results in Google

Google now shows you personalized search results all the time, even when you are not logged in. Results are personalized based upon your last 180 days of Google activity as tracked by the linked cookie in your browser.

To turn off personalized search you can easily appending “&pws=0” to the end of your Google SERP (search engine results page) URL in the address bar of your web browser. For example: