Common consideration can and should be given to your page load speed in today’s online environment. I would urge this on site owners for two main reasons:
- Broadband: Many Internet users have access to at least to minimal broadband speeds and with this we don’t wait for pages to load.
- Google: Google has announced that page load speed is a ranking factor in the search algorithm. So tuning up your site could help give you a nudge over your competition.
OK. I get it. So where can I test my page load speed?
Google has released an extension for its Chrome browser that will allow users to block sites in. With the plugin you can block domains/hosts from appearing in your Google search results.
At this point the plugin doesn’t extending blocking any further than a personal level, but we’d be naive to think that Google won’t be watching this data to assist in further developing their search algorithm. This step towards “edited” content is a page out of the Blekko book of search. Blekko is a new search engine that users human editing to help rank the sites that appear after the search query.
While this is big news, the cat was let out of the bag during the Farsight 2011 conference. Matt Cutts (Google) hinted at this development during his debate with Harry Shum (Bing) about Bing stealing search results from Google.
Does this mean that Google will start using human editing to improve their rankings? I don’t think so. Matt Cutts and those at Google have been pretty adamant about Google continuing on the algorithm path to keep their results impartial and automated. Google will likely use these signals to help improve what their algorithm can do. Matt Cutts recently addressed this thought on Hacker News.
Get the Chrome extension.
There are a lot of great tools available, both free and paid, to conduct keyword research. However, one you might overlook is what is in front of you every time you go to google search. Aand if you are like me that is lot.
Google Suggest is the drop down box that appears with synonyms for your query when you type into the search box. What this shows you is relevant, and possibly alternative, search phrases to you keyword. Best of all, the suggestions are “straight from the horse’s mouth” being Google’s mathematically determined suggestions to your search query.