Use the “inanchor:†and “allinanchor:†operators to see which of your competitors have obtained keyword rich links to their site. This will help you analyse their link building effectiveness on keywords you target or should be targeting.
Example: inachor:"product keyphrase here" would return results with “product keyphrase here†in the link anchor text
Google now shows you personalized search results all the time, even when you are not logged in. Results are personalized based upon your last 180 days of Google activity as tracked by the linked cookie in your browser.
To turn off personalized search you can easily appending “&pws=0†to the end of your Google SERP (search engine results page) URL in the address bar of your web browser. For example: http://www.google.com/search?q=pizza&pws=0
A simple question with a simple answer. YES!
Is my answer weighted because I do search engine optimization. Nope, there is research to back it up. The latest “Generations” study from Pew Internet & American Life Project tells us that search is the number 2 online activity amongst ALL age groups. What does that mean? Well, essentially anyone that uses the Internet, uses search engines. If you don’t rank, you are losing out.
What is number 1? Email. Here is a breakdown of the research by age group.
Without SEO a marketing plan is just incomplete. Don’t miss out on your opportunity to be in front of your target audience when they actively seek.
Note: Keep an eye on the usage of Social Networking sites (“Use SNS” in the above inforgraphic). Social Media is the sexy topic on the internet marketing arena today. And well run social media efforts can have both short and long term benefits to your SEO goals.